Desired by regular customers of the luxury pet market, Woof Pet Design participated for the first time in 2015 in the industry's largest business platform in Latin America: Pet South America.
In the stand created for the brand, the Classic line was chosen to decorate the shelves with convectional products and other models of items exclusively designed by the internal team of the brand that is always in search of comfort and functionality.
In the three days of the exhibition, around 21 thousand people visited Woof's space, at Expo Center Norte, which had a layout in French style that reminded Parisian boulangeries.
The black and white artwork used in all the space contrasted with the charming colorful products that were placed in some parts of the drawings: luxurious cake slices and cupcake pet beds, pompous collars and several other items for pets. In addition, the stand had a very delicate cover with stripes and roses print on the edges of the external widows that matches with the neutral pantone of the artwork.
Project name: Woof
Client: Pet South America
Author: Todos Arquitetura
Size: 40,0 m²
Location: Pavilhão de eventos Anhembi , São Paulo - SP
Project Year: 2015
Photo: Lufe Gomes