Skechers - Tamboré
The second largest footwear brand in the world, Skechers, has recently landed in Brazil and already has ten stores in several states: Brasília, São Paulo, Recife, Ceará, Cuiabá and Rio Grande do Norte.
The layout used in the stores was designed to enhance the brand's products which are divided in three categories: women, men and kids. In addition, the two main sections (men and women) are divided in lifestyle and performance shoes.
The kids section has super colorful shoes, full of glitter, lights and effects to attract the youngsters.
The store's design has an industrial environment with raw steel furniture, rustic walls made of bricks and metals without finishing that give it an eye-catching and casual look. The lighting technique uses spots and was designed to attract clients to the featured products. The floor reminds us of demolition wood and reinforces the main concept applied in all Brazilian branches. Soon, two more addresses will be added to Skechers' portfolio: one in Campinas – SP, and another one in Natal – RN.
Project name: Skechers - Tamboré
Author: Skechers USA / Tropicalização TODOS
Size: 120 m²
Location: Av. Piracema, 669, Tamboré, Barueri - SP
Project Year: 2016
Photo: Lufe Gomes