Transformation, transgression, transition. Inspired by the current scenario of fast and deep changes, the 42nd edition of SPFW showed how fashion can be a path for growth, inspiring new possibilities, creating opportunities.

Round shapes were used to transmit the idea of movement, dynamism and celebration, inherent part of the DNA of this brand where beauty goes beyond aesthetics to become a tool of personal change and knowledge.
— Fabio Mota, executive director of TODOS

The space had a very busy stage where several artists performed engaged in the creation of a new horizon. At the back, a screen showed the latest pictures of the spring collection of the brand.

Two tables full of products, in addition to four make-up stations, became the perfect place to try and use products from Natura Aquarela collection. 


All this under a sky made of colorful neon lights that brought colors and poetry to this event that will be forever in the mind and in the heart of those who were there! 

O segundo dia do São Paulo Fashion Week teve maquiagem de Marcos Costa para Fernanda Yamamoto, bate-papo sobre #velhapraisso e show da Marina Lima na Praça Natura. Aperte o play!

Project Data:

Project name: Praça Natura SPFW 42

Client: Natura

Author: Todos Arquitetura

Size: 70 m²

Location: SPFW -  Arena de Eventos do Parque do Ibirapuera, São Paulo - SP

Project Year: 2016

Photo: Lufe Gomes